Originally posted on VentureBeat:
Pro Tools, as many of you may know, is the industry-standard creative software suite for musicians.
It’s also the name of the latest product from 99designs, the crowdsourced spec work site for getting creative work done on the cheap.
Pro Tools is a digital audio platform for Mac and Windows made by Avid and first released in 1991, according to Wikipedia. It’s in just about every professional audio/video setup. Ad agencies often have in-house A/V specialists and Pro Tools experts whose only job is to edit audio using Pro Tools.
According to 99designs, Pro Tools is a digital software suite for ad agencies to find freelancers and work with clients. While it’s unlikely that there’s any overlap between the functions of the two products, we’re confused as to why 99designs would choose a name — and not a great name, at that — that was already so closely aligned…
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